Commercial

Miracle Meat

Animation & label design
For Specially Processed American Me by Jaime Sunwoo

Specially Processed American Me is a surreal autobiographical performance that uses SPAM to explore Jaime Sunwoo’s Asian American upbringing, her family’s experiences of the Korean War, and the food’s military and cultural history across the Asia-Pacific.

My contribution

I created the Miracle Meat animation and designed its label for the production. The images below show the label, the rendered can and the design within a live performance.

Project context

The performance brings together music, shadowplay and cooking, moving between absurd humor and personal history.

About Specially Processed American Me →

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Miracle Meat — Animation and label design by Kevin Cobb for Specially Processed American Me.